Thursday, April 20, 2006
WTF?
Title of the PW article: Simon Spotlight Goes Mobile - 4/18/2006 - Publishers Weekly. At first I thought, wow, S&S really seems to get some of this technology stuff. And then I read they intend to charge a fee. For sending cell users promotional material for books. (Um, isn't that ads??) Maybe this will work, but if I were a rabid enough reader that I wanted to read excepts and see cover art on my cell phone, why not (gasp!) surf to the author's website. As an author, makes me wonder if I shouldn't fire up some WAP enabled content and let people cell-surf it if they want. W3c Schools has a tutorial. Fun project!Read more at
www.publishersweekly.co...
